Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

▤ Summary

Ty Haney raised $9.8 million for her blockchain-based rewards startup, Try Your Best (TYB), in a round that included existing investors Unusual Ventures, SoGal Ventures and Castle Island. TYB builds on the Avalanche blockchain to help consumer brands create owned, on-chain communities and reward members with NFT collectibles and virtual coins redeemable for products. The platform offers utilities like revenue-sharing, a play-to-earn "rep card" system, and experiential features aimed at increasing customer loyalty while reducing reliance on paid social channels. TYB is running a pilot with 30+ brands, sold out an initial Joggy NFT drop, and has roughly 300 prospective brand customers in its pipeline.

$ Funding

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