In MENA, the day after the crisis begins today

▤ Summary

Focus on liquidity: the author warns MENA founders, CEOs and investors that cash is the primary buffer in political and economic crises and urges companies to maintain at least 12 months of runway. Preserve talent and stay disciplined on product-market fit instead of pursuing a reckless 'spend until you make it' approach. Investors should support their best portfolio companies through deep diligence, avoid panic-driven demands, and double down on founders who demonstrate steady leadership. The piece cites Insider and Maktoob as examples of companies that prospered by preserving cash, focusing on product, and staying the course through downturns.

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