Televisions with online access are becoming standard in Germany
Summary
Goldvertise Media's January 2026 study of 2,500 people in Germany and Austria finds connected TVs have become the norm: 94% of German respondents have at least one internet-capable TV and 91% have it connected. Average daily use of CTV services is 2 hours 32 minutes, nearly identical to linear TV at 2 hours 34 minutes, with younger viewers favoring streaming and older viewers favoring linear broadcast. Households with children stream most and respondents subscribe to an average of 2.9 paid services, citing broad content selection and time-independent access as main reasons. Advertising acceptance on streaming is rising (76% accept ads for free content), creating opportunities for more targeted and personalized ads across services and TV-maker platforms like webOS and Tizen.