Mashery Plugs Its APIs Into $5.5 Million In New Funding From Cisco, Others

▤ Summary

It’s no longer enough to simply be a web site, everyone wants to be a platform, and APIs are the hooks that enable that by way of data. While there are still plenty of people who can’t even spell ‘API’, we’re seeing some amazing brands not just testing the waters of innovation for the sake of innovation, but actually driving significant revenue and business growth through their API,” Mashery CEO Oren Michels tells us. Opening an API is the fastest, easiest and cheapest way to interact with users on third party platforms and mobile devices, and to enable new services that they couldn’t offer themselves. I’m really excited to see how this will grow in the next few years.” With the new money, Mashery will expand its product as well as hire more people in sales and marketing to further cement itself in certain verticals. Currently, Mashery has over 40,000 developers connected to its network which includes clients such as Best Buy, Netflix, Reuters, the New York Times, and Trulia.

▦ Linked Companies

Cisco

$1B+