Marketing Evolution Announces $20.6 Million in Series B Funding
Summary
This new funding will be used for continued product innovation, further expansion of the company’s marketing and sales departments, and to support its growing global customer base. “We are proud of the quality and diversity of customers using our software today including Allstate Insurance Company, Carfax, Inc, Collette Travel, Cox Business, Famous Footwear, Regions Bank, and Monarch Casino (Atlantis).” The company is defining a new category for customer obsessed marketing by pioneering “Person-Centric Business Decisioning” that combines measurement, insights, optimization, and execution, using person-level data and analytics. It helps marketers make informed decisions about connecting with customers, adds transparency, removes friction, reduces costs, and increases ROI. This enables companies to fully unlock the power of customer relationships and use insights to make the overall business more effective, efficient, and profitable. Current representative portfolio companies include Clearbit, Domo, Domino Data Lab, Focal Systems, InsideSales, Invenia, Teem, and Tractable.
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