Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness

▤ Summary

Samsung Ads Southeast Asia partnered with Eyeota (a Dun & Bradstreet company) to overlay viewership insights from Samsung Smart TVs with Eyeota’s consumer data across Singapore, Thailand and the Philippines. The integration lets advertisers target relevant household audiences on Samsung TV Plus to increase the effectiveness of native and video Connected TV (CTV) campaigns. Samsung and Eyeota say the combined scale and audience segmentation will help advertisers spend budgets more efficiently and improve campaign outcomes. Regional leaders from Dun & Bradstreet and Samsung Ads frame the deal as a way to unlock CTV’s full potential for brands and advertisers in fast-growing Southeast Asian markets.

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