Greyparrot and Kenvue partner on packaging recyclability data
Summary
Greyparrot and consumer health company Kenvue have partnered to use Greyparrot’s Deepnest AI-powered waste intelligence to measure how Kenvue packaging performs in real recycling settings. The project will replace theoretical "design-for-recycling" assumptions with data collected from commercial sorting plants in the UK and US, tracking sortation, processability and the impact of components like pumps and labels on recovery rates. The work will also enable "what-if" scenario modelling to estimate the financial effects of EPR-linked design changes before physical prototypes are made. Kenvue joins other companies using Greyparrot’s technology as stricter regulations such as the EU PPWR and EPR increase the need for demonstrable recyclability.
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