Take-Two reaffirms GTA 6 release date and raises forecast to $8 billion
Summary
Take-Two confirmed Grand Theft Auto 6 will release on November 19 and raised its fiscal-year revenue forecast to about $8.1 billion. The company expects GTA 6 to drive a substantial portion of that increase and anticipates the title could generate over $1 billion in the fiscal year. Take-Two reported prior-year revenues of $5.33 billion and $6.72 billion for the two preceding years and says marketing will ramp this summer. The publisher plans to shift marketing away from network TV toward online advertising to reflect changing media consumption.
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Entertainment
applications
ERP & Process Management
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Video Game Publisher
Game Development
Entertainment Software
Linked Companies
Take-Two Interactive Software, Inc.
$5M to $10M