Málaga’s Magnific launches €10 million fund to help creative teams turn AI experiments into production-ready campaigns | EU-Startups
Summary
Magnific (formerly Freepik) launched the €10 million Magnific Fund to help marketing, advertising and in-house creative teams turn AI experiments into production-ready campaign workflows. The programme primarily targets EU and UK SMEs (with case-by-case acceptance for others) and offers a year of support including a 30% discount on Magnific Business, an extra 30% discount on credits, expanded training resources and personalised onboarding for larger teams. Magnific’s AI Suite combines image generation, video creation, upscaling and a 250+ million asset library; the company rebranded in April 2026 and has ARR of over €200 million and more than one million paying subscribers. The fund centres on real-world production workflows—scaling assets, localisation, no-shoot product photography and rapid TV commercial production—and highlights customers such as Puma, Alain Afflelou and Carl’s Jr. using Magnific to automate creative processes.