Preface Ventures backs Benji with $6.25M to become ‘Plaid of loyalty programmes’
Summary
Benji, a US-based API startup for loyalty partnerships, raised $6.25 million in a seed round led by Preface Ventures and Atinc with participation from several VCs. The company provides a single, developer-friendly API that shortens loyalty partnership integrations from months to days and already connects programmes like JetBlue’s TrueBlue and brands serving over 50 million members. Benji plans to use the funding to grow its engineering and go-to-market teams, expand its network of connected loyalty programmes, and add more earning, redemption, transfer, and co-acquisition use cases. The founders previously sold a startup to REEF Technology and position Benji as the “Plaid of loyalty” to address infrastructure pain points in cross-industry loyalty ecosystems.
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