Juniper Research: Voice Assistants Used in Smart Homes to Grow 1,000%, Reaching 275 Million by 2023, as Alexa Leads the Way
Summary
The research found that the introduction of routines from both Amazon and Google means that voice assistants are now the most convenient way to combine desired actions in the smart home; creating a more cohesive user experience across the smart home ecosystem.Juniper predicts that Google will remain a distant second in the space, with the latter’s Nest brand incurring a $621 million loss in 2017.The research highlighted Google’s AI prowess, demonstrated by ‘Duplex’, although noted its comparatively poor ecosystem as a negative factor.Furthermore, it claimed that the introduction of a monetised Alexa skills will incentivise smaller vendors to take an ‘Amazon-first’ approach.This will be crucial to manufacturers being able to position connected appliances as a central hub for the smart home.