SnackNation Acquires Love With Food
Summary
EdgiLife is the creator of a proprietary insights platform that enables emerging food, beverage and CPG brands to tap into valuable customer intelligence while placing products in the hands of the right hyper-targeted consumers."This acquisition allows us to offer our brand partners access to a larger customer base while providing them with deeper consumer insights and more refined data analytics."I founded Love With Food to disrupt the inefficient way CPG companies traditionally gain product insights by creating an easy and affordable way to collect data that can deliver brands a substantial competitive advantage," says Aihui Ong, founder of EdgiLife.Recently Named Best Food Box by The Subscription Trade Association, this acquisition will allow SnackNation to provide an even better customer experience through elevated curations to both its office and home members.Founded in 2015, the company curates and delivers great tasting, better-for-you snacks to half a million people in thousands of member offices nationwide- places like Microsoft, MailChimp, Soothe, and many more.