Supporting the acquisition of individual donors for the Chiba University Future Medical Fund. Through a “sympathy-designed LP × survey-based ads” strategy tailored to seniors, nearly 35% of survey respondents requested materials

▤ Summary

Ostance supported Chiba University Mirai Medical Fund with a senior-focused digital marketing campaign combining an empathy-first landing page and survey-style ads on the 趣味人倶楽部 senior SNS. The campaign targeted people in their late 50s to 70s, emphasized explaining research before asking for donations, and offered low-entry donation options from ¥1,000. The effort generated over 1,000 survey responses and nearly 35% of respondents requested informational materials, plus more than 400 supportive free-text comments. Ostance positions this approach as an end-to-end service—from planning and LP production to ad delivery, analysis, and optimization—aimed at converting senior engagement into fundraising leads.

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