Fitbit Snaps Up Twine Health to Connect Dots for Patients, Doctors
Summary
Fitbit Snaps Up Twine Health to Connect Dots for Patients, Doctors Xconomy Boston — Wearable device maker Fitbit is extending its reach into hospitals and doctors’ offices with the planned acquisition of Twine Health, an MIT spinout that sells healthcare coaching and collaboration software.San Francisco-based Fitbit (NYSE: FIT) sells a line of Internet-connected wristbands, watches, and other wearables that track exercise, sleep, and other health metrics for more than 25 million users, according to the company.Cambridge, MA-based Twine helps patients manage chronic conditions, like diabetes and hypertension, and achieve goals, like losing weight or quitting smoking.The bigger picture is that healthcare increasingly involves monitoring and supporting patients outside the walls of the hospital or doctor’s office, aided by technologies like wearable health trackers and collaborative software tools.“We believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change,” said Fitbit CEO and co-founder James Park in a prepared statement.
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