Activities Tech Provider Peek Raises $23 Million
Summary
The investment is meant to help Peek expand to Europe and China — a task Cathay Innovation has past practice at accomplishing with other business-to-business startups.Bashir said her enterprise software products stood out for being able to handle the niche needs of up to 40 different types of activity providers and a user experience that’s flexible for different professional needs.Bashir gave the example of how scuba diving shops may need to collect and track written waivers related to liability in case of injury while walking tours do not.Brad Gerstner, the Founder and CEO of hedge fund Altimeter Capital who has closed some of the more famous deals in online travel in the past two decades, is one investor in Peek and a fan of Bashir.Notable players in enterprise tech include Bokun,Musement , Once There , Palisis , Redeam , Regiondo , Rezdy , Rezgo , Tiqets , TourRadar , TrekkSoft , Trip.me , and Veltra .