ezCater raises $100M as it looks to own office catered meals around the world
Summary
Everyone at the office needs lunch (or in some cases dinner) — but for salespeople trying to entice a potential lead or convince an architect to pick up their project, they might need to use a free meal as a bit of a lure to get them in the room to make that pitch.ezCater gives all those sales people, or financial advisors, or anything along those lines a way to quickly set up a catered meal and have an expectation that it’ll work without any kinds of bottlenecks all across the country.As more information comes in, like reviews or critiques of the whole process, ezCater can turn around and use that to adapt to any changing environments or office cultures and figure out how to provide the best experience.Startups like ZeroCater are raising money to expand beyond just daily lunch orders and own other parts of the office dining experience, like providing snacks.But Mallett’s argument is that those organizations are either still pretty local, or they won’t have the kind of restaurant overlap that ezCater has as they look to capture business from larger clients that need to put together a quick meal for the office.