Xconomy: Milwaukee-based SpotHopper Wants to Be Pandora For Watering Holes
Summary
Milwaukee-based SpotHopper Wants to Be Pandora For Watering Holes (Page 3 of 3) several sources: consulting with craft beer experts, sommeliers, and mixologists; inputting a beverage’s characteristics from its manufacturer’s description; crowdsourcing from user reviews within the app; and incorporating staff members’ interpretations of a drink’s “flavor profile.” “We come up with what we believe is closest to the truth about what that product is really like, then recommend that to a person,” Ivanovic says.But the app’s success could hinge on building up a critical mass of branded alcoholic beverages (and accurate, detailed profiles of each drink) in its database.But that assumes SpotHopper has every local grocery store’s full menu of alcoholic products in its database, which will also take time and effort to amass.SpotHopper has a pilot partnership with Sendik’s Fine Foods in Brookfield, west of Milwaukee, and is in the process of uploading the store’s alcoholic beverage inventory to the app.Ivanovic is confident SpotHopper will continue signing up restaurants and bars, beverage manufacturers, and retailers because the app helps them “attract their ideal customer” and steer them toward desired products at the point of sale.
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