Dallas’s KeepTrax Offers Travelers a Diary for the Digital Age
Summary
Founder and CEO Kedar Benegal says he wants to remember the places he travels to on trips, but he found that social media sites require you to share those posts as you kept a record.“KeepTrax is getting insight to the agencies to support these people.” Eventually, all that information translates into a data play, he adds.The app becomes a valuable repository of traveler’s choices, from visits to sites, restaurants, museums, and other attractions, Benegal says.In March, KeepTrax raised $1 million in seed funding from Dallas-based Naya Ventures, which focuses on mobile startups.He came up with the idea for KeepTrax five years ago, but he realized that “the economics didn’t quite work.” “There is a lot of data that needs to be stored in the cloud, which was more expensive then,” he adds.
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