Ovuline Takes Geeky Approach to Pregnancy Tracking with Ovia App
Summary
But anyone who’s tried to simply collect all of their medical records in one place can tell you that the healthcare industry isn’t exactly on the cutting edge of the Web age.“We have a list of tens of thousands of women who we’ve gotten pregnant, who have said `Yeah, please help me track my pregnancy,’” CEO Paris Wallace says.Ovia is part pregnancy journal, with details on what size the developing baby might be at each stage and the ability to upload pictures of a growing belly.Instead of just offering a blunt-force lookup tool that tells women what to do about higher blood pressure or a weird rash that may have cropped up, Ovia responds automatically to the information that expectant moms are adding to the mix.So, if a woman reports that she’s looking pale and feeling fatigued, Ovia will immediately ping her back with an alert—those symptoms could be indicators of anemia, and it’s time to check in with the doctor.
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