Xconomy: NWEN "First Look" Forum Tells Story of Software Vs. Medical Startups: Online Travel Is the Winner
Summary
But nobody else gives online consumers reliable ratings of things like legroom, gate locations and connection logistics, how old the airline’s planes are, and other indicators of trip quality.The business model is a mix of referral fees and advertising, and the core technology is based on relational databases.The startup’s local supporters and advisors include Rick LeFaivre, Patrick Ennis, and Brian Crowley.—Tom Damico, Zendorse At first glance, this company might sound a bit like DigitalScirocco, another Seattle startup building a new online marketplace for content.But Zendorse is totally different: it is about viral sharing of digital content (music, video, and so forth) and smart recommendations among social networks—what some call “social commerce.” Its “Koitunes” service helps consumers buy and share music with their friends no matter whether they use Rhapsody or Last.fm or iTunes; same with movie reviews across Amazon or other retail sites.
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