Pinterest wants brands to start thinking about Christmas

▤ Summary

Pinterest urges brands to start planning Q4 and Christmas campaigns now, because users come to the app early to search, save ideas and narrow purchase choices. The platform says an always-on approach enables A/B testing and longer learning phases, and reports advertisers running shopping campaigns for six months or more see ~33% higher ROAS. Pinterest also highlights that Performance+ catalog sales campaigns powered by API data deliver about 20% lower cost per action, and recommends allocating roughly 75% of budgets to always-on initiatives. With 631 million monthly active users and a planning-minded audience, Pinterest positions longer-term campaign strategies as a way to lower costs and scale what works before peak season.

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