Panasonic acquires HIVE, strengthening integrated visual solutions for immersive environments
Summary
Panasonic Projector & Display Corporation acquired 100% of UK-based HIVE Media Control Ltd to strengthen its media playback and control capabilities for immersive and fixed-installation environments. HIVE will continue to operate as a standalone, vendor-neutral business while Panasonic integrates its media-server expertise with Panasonic's projection and display portfolio. HIVE's BeeBlade SDM-native platform enables direct integration with projectors, LED displays and professional displays, and the deal aims to simplify deployment, reduce infrastructure footprint, and improve operational workflows. Panasonic positions the move as part of a shift from hardware-first manufacturing toward broader visual solutions, software and workflow value across immersive attractions, museums and permanent installations.