KakaoTalk Is the Most Used SNS by Koreans in 2026… Zeta and TikTok Are Growing the Fastest
Summary
A Wiseapp & Retail sample survey found KakaoTalk was the most-used social networking app in Korea from January–April 2026, averaging 47.7 million monthly users. Instagram (28.08M), Band (15.59M), TikTok (9.43M), Naver Cafe (9.04M) and others filled out the top rankings. Zeta showed the fastest growth at 48.1%, followed by TikTok Lite (46.8%), TikTok (25.9%), Pinterest (23.4%), and Threads (21.0%). The study sampled Android and iOS users and reported on SNS apps with at least 2 million monthly users.
Classifications
industries
Fintech & Banking
applications
Expense Report
AskAI Classifications
Labels
Banking Software
Payment Processing Software
Financial Technology
Linked Companies
Zeta
$100M to $250M