SAP rolls out customer experience AI agents, assistants

New Products

Summary

SAP has begun rolling out customer experience (CX) AI agents and assistants to give front-office teams direct access to ERP and operational data. The agents execute autonomous tasks like detailed case management and upcoming "buy-for-me" capabilities, while assistants help personas shape work and manage those agents. SAP positions this as a shift from human-in-the-loop to human-on-the-loop and plans additional rollouts through the year. The company expects recent acquisitions (Dremio, Prior Labs, and previously Reltio) to feed future functionality, and debuted the new CX features at its Sapphire user conference.

Classifications

industries
Fintech & Banking
applications
Accounting and Taxes

AskAI Classifications

Labels
Enterprise Software ERP Software Cloud Computing

Linked Companies

SAP
$1B+
Reltio
$10M to $25M
Dremio
$10M to $25M
Prior Labs
up to $1M