Ad tech is lining up behind OpenAI (it’s been here before)
Summary
Ad tech vendors are actively positioning OpenAI and ChatGPT as a new advertising channel rather than a rival, and several platform players are launching or scaling ad products for the environment. StackAdapt opened its ChatGPT ad product to all ~1,000 advertisers after a successful pilot, and OpenAI removed spend thresholds in its own ads manager to broaden access. Criteo reports more than 1,000 brands live on ChatGPT with strong conversion, while DoubleVerify is pitching itself as the independent verification layer advertisers demand as measurement matures. The Trade Desk argues LLM advertising enables broader full-funnel activity and that companies protecting advertiser data will benefit most, even as observers caution OpenAI may pursue walled-garden economics.
