Thriwe launches innovative lifestyle benefits App for businesses in Saudi Arabia
Summary
Thriwe has launched an all-in-one lifestyle benefits app for businesses in Saudi Arabia that lets banks, card networks and enterprises deliver curated travel, lifestyle, dining, sports and fitness perks through a single platform. The app uses an experience-led reward model and a DIY integration approach so partners can embed benefits without deep tech integration or data sharing; it is compliant with KSA regulations including data localization and PCI DSS. Thriwe’s network covers 30 Saudi cities and partners across 130 countries, offering access to brands such as Amazon, Uber, Careem and Spotify, and it operates in the Kingdom via a joint venture with Masarrah/Al Mutlaq Group. The company positions the product to serve aspirational professionals, families and premium customers and plans to expand benefits into emerging tourism destinations aligned with Saudi Vision 2030.
Classifications
AskAI Classifications
LabelsLinked Companies
