BPMG Expands Cooking Adventure IP with Short-Form Drama Series
Summary
BPMG launched a short-form live-action drama series titled My Little Chef, based on its Cooking Adventure simulation game, to expand the franchise beyond gaming. The series, produced by Joy Company and starring Lee Na-eun, Choi Bo-min, Yoon Hyun-seok, and Kim Do-ah, will stream on short-form platforms including Vigloo and DramaBox. BPMG is rolling out in-game promotions and a new Mushroom Garden restaurant update with themed dishes, costumes, and decorative items to coincide with the drama release. The game is running special events and coupon distributions for players and has surpassed 33 million global downloads. BPMG positions this as part of its broader entertainment and tech ecosystem, which includes blockchain and AI services and game operations via its subsidiary Blomix.
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