Meta backs Nollywood, South African cinema to expand Facebook influence

▤ Summary

Meta launched the sixth edition of its pan-African campaign 'Made by Africa, loved by the world', centering this year on African cinema from Nollywood and South Africa. The campaign includes a five-part vodcast series that profiles prominent actors and filmmakers and highlights how they use Facebook to build global communities. Meta also rolled out a new phase of the #ShareYourAfrica challenge encouraging creators to use Meta AI tools to produce Reels celebrating African culture. The initiative aims to position Facebook at the heart of Africa's growing creative economy and intensifies competition among global platforms for African film and creator audiences.

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