LG Uplus signs first AI software export deal with Malaysia's Maxis
Summary
LG Uplus reached an agreement with Malaysian carrier Maxis to commercially launch its AI call assistant platform ixi-O in Malaysia, marking the first overseas rollout under its global AI strategy. The service will be customized for the local carrier environment and support multilingual on-device AI processing optimized for Malaysian users. LG Uplus plans to release ixi-O in Malaysia within the year and the partners are exploring broader cooperation on AI-powered smart home and B2B solutions. The deal represents a concrete step in LG Uplus's shift toward becoming a global AI software company following its MWC 2026 announcement.
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