Hybe India Partners With Snapchat India To Bridge Indian Talent With Global Stardom
Summary
HYBE India announced a long-term strategic partnership with Snapchat India to discover the next global girl group through a 'Lens-to-Stage' casting experience. The collaboration will use Snapchat's AR capabilities to run an AR-powered audition that allows candidates to film and submit entries directly through a dedicated Lens. HYBE India will provide how-to guides and exclusive content from Snap Stars to mentor applicants, while the Lens standardizes submissions for casting directors. The initiative targets Gen Z and aims to reach talent beyond metro cities, with the audition window opening on 11 May 2026.
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