KKday and JR East Strengthen Their Partnership to Develop Rail Tourism in Eastern Japan
Summary
KKday and East Japan Railway Company (JR East) announced a partnership to integrate JR East’s rail network with KKday’s global travel platform to boost tourism in eastern Japan. The collaboration targets destinations such as Aomori, Iwate, Karuizawa, Kanazawa, Yamagata and Fukushima and enables flexible online booking of specific train tickets and schedules. The partners plan to develop combined products that bundle rail transport with local experiences and to extend cooperation to JR East hotels, ski resorts and other business units. KKday reports rising demand for northern Japan travel and will work with local authorities and travel professionals to build a more complete travel offering.
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