Deliveroo targets ‘digital high street’ status with multi-store baskets and seamless top-ups

▤ Summary

Deliveroo launched a new 'Bundles' feature that lets customers combine items from up to three different stores in a single order with no extra delivery fees. The company also expanded its post-order 'Top-Up' function to include restaurant orders so customers can add forgotten items after checkout without extra delivery cost. Deliveroo says the changes address selection and convenience barriers, increase potential basket sizes, and add value for its retail and restaurant partners. The moves aim to reposition Deliveroo from a pure ultra-fast delivery app to a broader 'digital high street' focused on breadth, flexibility and everyday relevance.

▦ Linked Companies