Cannes Festival signs up Meta as sponsor amid AI fears
Summary
The Cannes Film Festival signed a multi-year sponsorship deal with Meta, replacing TikTok as an official partner. Meta will promote its video-enabled Ray-Ban Meta glasses and showcase its AI-powered video generative technology at the festival. Director Steven Soderbergh used Meta's AI video tools for about 10% of a new John Lennon documentary, highlighting the tech's creative uses and sparking industry debate. Actors and filmmakers have raised concerns about AI's impact on jobs, copyright, and storytelling, making Meta's presence a focal point of controversy during the festival.
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