TikTok Launches Ad-Free Subscription Option For U.K. Users

▤ Summary

TikTok has begun rolling out a paid "TikTok Ad-Free" subscription for U.K. users aged 18 and over at £3.99 per month. The subscription removes ads and prevents the platform from using subscribers' data for advertising purposes. TikTok presents the option as enhanced user control, while the feature also creates a potential new revenue stream and a two-tiered internet experience for users who can pay. The change could help TikTok address GDPR-related data-use concerns and follows similar ad-free offerings Meta launched in the U.K.; TikTok first tested the option in 2023.

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