Moloco Launches AI-Powered Performance CTV Ad Solution
Summary
Moloco launched Moloco Ads for Performance CTV, a product that brings its mobile performance advertising technology to connected television to track app downloads and user engagement. The platform integrates with advertisers' Mobile Measurement Partners (MMPs) to enable real-time optimization and publisher-level reporting without relying on owned inventory or first-party audience data. Early results show concurrent mobile and CTV campaigns can deliver up to 1.5x the ROI of mobile-only campaigns, and many installs occurred within six hours of viewing CTV ads. Moloco positions the product to tap a $40–45 billion global CTV ad market and cites Fanatics Betting and Gaming as an early user that met campaign metrics using the solution.
Classifications
industries
Entertainment
applications
Data Mining
AskAI Classifications
Labels
SaaS
AdTech
Marketing Automation
Linked Companies
Moloco
$50M to $100M