FORM Boosts Access to Swim System with Launch of Entry-Level Goggles
Summary
FORM launched the Smart Swim 2 LT, an entry-level addition to the FORM Swim System that brings its HeadCoach AI coaching bot to a more affordable AR goggle. The goggles display step-by-step guidance through warm-ups, main sets, rest intervals, and cool-downs to guide swimmers in real time. FORM priced the LT at $149 (plus $10/month for premium services) to broaden access compared with the nearly $300 Swim 2 PRO. The LT emphasizes simplicity to help swimmers of all abilities stay engaged, build consistency, and enjoy each session.
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Business Process Management
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SaaS
Consumer Software
Fitness Technology
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FORM
$1M to $5M