Whoop adds Boston Red Sox to partnership slate
Summary
Whoop has signed a partnership to become the official health and fitness wearable of the Boston Red Sox, with the deal running from the 2026 through 2028 MLB seasons. Whoop will provide its technology and performance insights to the franchise and gain prominent in-ballpark visibility at Fenway Park, including on-field signage and LED displays. The company will also engage fans through sponsorship of the Red Sox Foundation’s 50/50 Raffle and support community initiatives. The announcement follows Whoop’s $575 million Series G that valued the company at $10.1 billion and adds to its recent sports partnerships with entities such as Premier Padel, Ferrari and the PGA Tour.
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$10M to $25M