Brands that build trust through reviews increase AI citations from 1% to 75%, earn competitive advantage over 'invisible' brands

▤ Summary

Trustpilot's analysis of over 800,000 AI responses across ChatGPT, Gemini, Perplexity, and Google AI Mode shows brands that actively collect and respond to reviews are cited in 75.3% of AI answers versus 1% for brands with no Trustpilot profile. Review and trust sites now account for 14% of AI citations and Trustpilot emerged as the most frequently cited review platform in the study. The report finds that establishing and maintaining a Trustpilot presence — especially collecting many reviews and responding regularly — substantially increases a brand's visibility in AI-generated answers. Trustpilot also highlights new features, including AI Search Analytics, to help brands build the trust signals that drive higher AI citation rates.

▦ Linked Companies

Trustpilot

$100M to $250M