“Competing on Trust, Not Price”… Park Geon-su, CEO of Keep Corporation, Builds a Global Medical UX Platform
Summary
Keep Corporation, led by CEO Park Geon-soo, is building iipuda, an AI-driven medical tourism UX platform that matches foreign patients to vetted Korean hospitals. The three-person founding team combines global UX, healthcare domain expertise, and engineering talent, and recorded over ₩100 million in transactions in its first year. The platform uses AI to analyze language, symptoms, budget and preferences and applies a Michelin-style curation to onboard only selected hospitals, prioritizing trust and safety over price. Keep plans to expand marketing into Taiwan and Japan while already serving customers in North America.
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Fintech Software
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Expense Management Software
Linked Companies
Keep Technologies Corp.
$1M to $5M