Hite Jinro Invests in IP Commerce Platform 'Omniart'

▤ Summary

Hite Jinro announced an equity investment in Omniart (service name 얼킨캔버스), an IP commerce platform that turns visual intellectual property into customizable consumer products. Artists register visual IP (artwork, characters, logos) and consumers create custom items (clothing, bags, lifestyle goods) using the platform. Omniart differentiates with a print and e-fulfillment system that supports multi-SKU, small-batch production and has scaled to 14,000 members and over 50,000 monthly visitors within six months of launch. Hite Jinro said it will continue to support Omniart's growth and pursue further startup investments and collaborations to enhance portfolio value.

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