HITEK AI expands Saudi market proposition with sustainability & ESG consultancy
Summary
HITEK AI, part of the Farnek group, has expanded its Saudi market proposition by adding sustainability and ESG consultancy services after opening a Riyadh regional office. The firm will combine consultancy-led sustainability services with digital optimisation tools such as Hotel Optimizer, CarbonTek, and Wastek to support carbon reduction, energy and waste optimisation, and auditable ESG reporting. The move aligns with Saudi Arabia’s Net Zero 2060 target and Vision 2030 and aims to turn ESG ambitions into practical, implementable actions while improving ESG maturity and investor confidence. HITEK AI projects measurable outcomes including up to 10% carbon reduction, up to 20% energy savings, and waste diversion rates above 40%, plus dashboards, KPI monitoring and sector-specific certification support.
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