Zucchetti and SiteMinder strengthen collaboration to boost hotel revenues
Summary
Zucchetti and SiteMinder deepened their collaboration to improve interoperability between SiteMinder’s hotel commerce platform and Zucchetti’s Vertical Booking central reservation system, aiming to unlock new revenue streams for hotels in Italy and international markets. The update builds on an existing integration with Zucchetti’s Simple Booking engine that has operated since 2016 and supports many shared customers. The expanded partnership will introduce new integrations across key markets including Italy, Spain, APAC and the Americas, addressing hoteliers’ concerns about technology fragmentation and slow channel onboarding. Zucchetti’s CEO highlighted the joint benefit of flexibility for customers and faster access to revenue opportunities, and SiteMinder recently added AI-driven features to its platform to further support direct and OTA bookings.
Classifications
AskAI Classifications
LabelsLinked Companies
