"The old school publishing model is dead" – Silver Lining Interactive joins the new wave of pick and mix publishers

▤ Summary

Silver Lining Interactive launched Outbound and celebrated a strong first year after emerging from the assets of Merge Games, claiming high wishlist numbers and consistent user ratings. The founder, Luke Keighran, outlines a 'pick and mix' publishing approach that lets developers keep IP while choosing which services—marketing, console ports, funding—they need. The company runs the Silver Bullet initiative offering up to $100,000 plus services to back niche indie projects, and it continues to produce profitable physical editions for successful digital titles. Silver Lining plans quieter funding investments and eventual moves into development, positioning itself as a collaborative partner rather than a traditional full-control publisher.

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