Pro League back on Proximus through DAZN distribution deal
Summary
Proximus has struck a distribution deal with DAZN that will make DAZN channels and the DAZN app available to Proximus customers from the 2026-27 Pro League season, with content delivered via four linear channels and app integration into the Pickx Sports package. Proximus will offer two matches per matchday from the current season-ending playoffs free to Pickx customers and will include Pro League access for Scarlet subscribers, while raising some subscription fees next season. The agreement follows legal and commercial uncertainty after DAZN attempted to terminate its long-term Pro League rights deal and was ordered by CEPANI to continue coverage and reopen distribution negotiations. Telenet has also reached a similar distribution deal covering DAZN rights for the remainder of the current contract period.