Netflix tracked and sold your viewing data, Texas lawsuit claims
Summary
A Texas lawsuit alleges Netflix tracked every click, pause, and viewing session — including kids' profiles — and sold that behavioral data to data brokers like Experian and Acxiom and ad-tech platforms such as Google Display & Video 360 and The Trade Desk. The complaint claims this tracking occurred even for subscribers on ad-free plans, while Netflix calls the allegations inaccurate and says it complies with privacy laws. The case is in early stages and could take years, following prior scrutiny including a 2024 Dutch regulator fine that prompted policy updates. Your practical options are limited: clearing watch history or turning off autoplay doesn't stop underlying logging, and only switching to ad-free tiers may reduce direct ad sharing, though the suit alleges collection continued across all tiers.