Polymarket’s Soccer Spree Continues With Serie A Deal

▤ Summary

Polymarket reached an exclusive multiyear agreement to become Serie A’s official and exclusive prediction-market partner in the U.S., gaining rights to use league marks and access official data. Genius Sports will provide integrity and data services as part of the deal, which follows recent U.S. partnerships with MLS and LaLiga as Polymarket ramps up ahead of the World Cup. Polymarket says it will focus investment on the U.S. market and aims to be the official exchange for U.S. traders while building a product with integrity safeguards. The article also highlights Polymarket’s controversial regulatory history with the CFTC, its recent U.S. app relaunch, and other major league agreements including MLB and NHL.

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