China’s tech companies are looking to rewrite the e-commerce playbook with AI agents

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Chinese tech firms are rolling out AI agents that turn rigid search bars into conversational personal shoppers for more than 900 million e-commerce users. Alibaba integrated its Qwen AI into Taobao to scan 4 billion products and let users refine selections and buy directly through chat. Meituan added a virtual AI companion to its app navigation to surface local dining and entertainment, and JD.com previously launched an AI recommendation tool. Companies are racing to embed agentic AI across commerce apps to streamline discovery, recommendations, and transactions.

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