Despite €22.99 per month: Alexa+ will not be ad-free

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Amazon announced Alexa+, a new paid tier of its voice assistant that will cost €22.99 per month (and be included for Prime members). The company confirmed that advertising will remain part of the Alexa experience on Echo Show and Fire TV even for paid users. Amazon says ads will be a small part of the experience, help surface relevant offers, and fund features, but it did not clarify whether paid or Prime users will see fewer ads. Alexa+ adds deeper personalization and context awareness, raising questions about how Amazon may use collected data for recommendations and advertising.

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