Coastal Pay Launches SignUp Link-Two-Minute, Friction-Free Merchant Onboarding for Retail and E-Commerce

▤ Summary

Coastal Pay launched SignUp Link, a two-minute, friction-free merchant onboarding flow for retail and e-commerce. The product auto-populates required fields, submits directly to Coastal Pay's underwriting engine for near-real-time approval, and integrates Plaid for instant bank verification and social SSO to reduce abandonment. Coastal Pay offers SignUp Link as an API or white-label widget so ISVs and marketplaces can embed it into their onboarding flows, and it includes PCI-ready data handling plus automated KYC/KYB screening. SignUp Link is live in the U.S. today, with sandbox access and documentation available to ISVs and select referral partners.

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