Five key questions Apple faces entering its second half-century

▤ Summary

Apple faces major strategic questions as it celebrates 50 years, with AI adoption, the future after the iPhone, leadership succession and geopolitical supply-chain pressures at the center. The company trails peers on large-scale AI infrastructure and is pursuing a Siri overhaul plus a multiyear partnership with Google to power on-device AI features. Leadership succession and who can restore a product-driven renaissance rank high on the agenda, while China, tariffs and chip memory shortages complicate manufacturing and margins. Services and the App Store remain a core profit engine, and Apple is experimenting with ads and lower-cost devices to broaden monetization and lock in users.

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